BCIT Student Association

Role: Creative Design Strategist

BCIT Student Association (or ‘SA’) is a non-profit student service and advocacy organization at BCIT with a mandate to enhance student life. The programs and services benefit and support all 48,500+ full-time and part-time students across BCIT’s five campuses.

  • Burnaby Campus

  • Downtown Vancouver Campus

  • Aerospace Technology Campus

  • Marine Campus

  • Annacis Island Campus

Students lead our organization and govern the affairs of the BCITSA. Their Board of Directors comprises 12 elected Student Executives and Student Councillors from each of the different Schools at BCIT.

Please note the last video runs a little long—click here if you’d like to watch the full version.

Social Media

In addition to creating a wide range of digital and print visual communication materials, I also manage our three primary social media platforms: Instagram, LinkedIn, and Facebook. Collaborating with the Marketing Manager, I developed a new strategy in the summer of 2024, focusing on showcasing campus life more authentically. Our aim was to highlight student experiences, feature key campus events, and promote various campus spaces—especially to new students unfamiliar with our facilities and services.

Key initiatives I launched for the 2024 fiscal year included:

  • Social Media Calendar: Developed a comprehensive content calendar to strategically promote over 100 events, services, and campaigns across all channels

  • Platform Optimization: Recommended and initiated the a new social media management platform, AgoraPulse, to improve tracking, reporting, and scheduling efficiency

  • New Content Series: Planned three distinct content series: (a) campus photo features showcasing different locations, (b) a career services video series, and (c) giveaway campaigns to engage our audience

Since shifting our social media strategy, we've seen an average 4% growth in followers between July and September, along with a 30% increase in engagement.

 

Partner Relations

When crafting social media posts and captions, I combine professional recognition with creative storytelling. I make sure our partners, sponsors, and key individuals are acknowledged thoughtfully—for example, highlighting sponsors who support initiatives like the Food Pantry or celebrating notable attendees at events such as the Salmon Release at Guichon Creek, where Randene Neill (Minister of Water, Land and Resource Stewardship), and Paul Choi (Parliamentary Secretary for Trade) were present.