BCIT Student Association
Role: Creative Design Strategist
BCIT Student Association (or ‘SA’) is a non-profit student service and advocacy organization at BCIT with a mandate to enhance student life. The programs and services benefit and support all 48,500+ full-time and part-time students across BCIT’s five campuses.
Burnaby Campus
Downtown Vancouver Campus
Aerospace Technology Campus
Marine Campus
Annacis Island Campus
Students lead our organization and govern the affairs of the BCITSA. Their Board of Directors comprises 12 elected Student Executives and Student Councillors from each of the different Schools at BCIT.
2022 Virtual Career Fair
The 2022 Virtual Career Fair was a two-day event to provide BCIT students in the Business + Technology and Construction + Engineering programs tailored opportunities to meet with employers within their industries.
My responsibility as the Creative Design strategist was to work with the Marketing team to develop a package of promotional materials and strategically create excitement for another virtual event. The challenge we had was to engage with the students when they were already visually exhausted from all the online courses and/or presentations.
Our branding was aimed at creating an abstract story that still aligned with the existing branding of our Career Services team. By implementing diverse characters into the materials, we wanted to provide a welcoming yet professional outlook to interested students.
Through Google Analytics and Simplicity’s tracking tools, we gathered insight that engagement was fairly high even with the challenges that the pandemic brought. We saw 3235 visits to the webpage, and higher engagement on our LinkedIn channel compared to Instagram or Facebook.
For the Business + Technology Session on January 26th, we were able to invite 27 employers and 176 students out of the 284 registered attended.
The Construction + Engineering Session on February 2nd had 41 employers and 163 out of the 219 students registered, actually attended the virtual fair.
With our in-house print shop, we were able to increase exposure through bigger scale posters around campus.
Bird Construction Employer Info Session Event
Earlier in 2022, in March, Bird Construction reached out to our Career Services team to lead an Informative Session targeting students in the construction programs to join their team.
My main role for this was to promote the event while working closely with the Career Specialist, who works with students under the Schools of Energy, Construction, and the Environment.
While keeping in mind this event targets a very niche group of students, I advised that the best method would be to promote this event primarily through LinkedIn. Our data throughout this year shows that LinkedIn users from the Construction field are ranked 4th as our most visited demographics. Combining what we know from our metrics and creating a strategy for the Career Specialist to promote this event to his contacts, enabled us to target the right audience.
In designing the visuals, I looked into Bird Construction and their general aesthetics are clean, modern structures along with an angled rectangle that is used as an accented graphic. I combined what they portrayed on their website, along with our brand colours so that it can encapsulate both organizations.
