BCIT Student Association
Role: Creative Design Strategist
BCIT Student Association (or ‘SA’) is a non-profit student service and advocacy organization at BCIT with a mandate to enhance student life. The programs and services benefit and support all 48,500+ full-time and part-time students across BCIT’s five campuses.
Burnaby Campus
Downtown Vancouver Campus
Aerospace Technology Campus
Marine Campus
Annacis Island Campus
Students lead our organization and govern the affairs of the BCITSA. Their Board of Directors comprises 12 elected Student Executives and Student Councillors from each of the different Schools at BCIT.
2022-23 Food Support Hub Project
The Food Support Hub was created in 2022 and includes a collection of resources from a physical Food Pantry to an online Community Food Network that lists out food support services around the BCIT Burnaby campus. The purpose of this project came from when students were voicing out their needs for nutritional foods during the period when inflation was constantly increasing in B.C.
My responsibility as the Design lead was to develop the overarching branding. This included creating the logo and deciding on the appropriate font, colours, and illustrations. The challenge with this project was to combat the negative stigma that is usually associated with food support services, so I opted for a clean design with fresh, inviting colours to connotate culturally diverse and fresh foods.
Along with creating guidelines for the overarching design, I was also responsible for creating various digital and print materials such as:
Printed posters
How-to-use guides (for users/ students)
Social media posts
Fridge wrap design & industrial fridge signage
Food pantry signage & tags
Through our registration process, we gathered that in just one year of opening the Food Pantry, we’ve had over 1,931 students visit, and 3,687 visits from January 2023 to October 2023.
Aside from students, we also garnered attention from our BCIT partners and multiple organizations who reached out wanting to create partnerships with us, such as Acuitas Therapeutics, Burnaby Primary Care Networks, and Second Harvest.
Samples of digital and printed assets.